Rebuilt the content layer so releases are faster and RU/EN pages stay aligned.
- Role
- Product Designer
- Time
- 3 weeks
- Team
- Solo
- Stack
- Next.js, Tailwind, MDX
Context
The site evolved into a system of notes and case studies. Consistency and speed became critical.
Problem
Content was assembled by hand, structure drifted across pages, and publishing took too long.
Constraints
No external CMS (MDX in repo).RU/EN content parity.Simple structure that works without documentation.
Process
01
Define structure
Lock the required metadata and case blocks.
02
Extract blocks
Turn repeated sections into components.
03
Validate pipeline
Keep build and content validation green.
Solution
I defined a single meta schema and extracted reusable case blocks into components. That made publishing faster and the layout consistent across pages.
Gallery
Results
-40%
Publishing time
Average across two releases
8
Reusable blocks
Core sections
0
Build errors
After alignment
- A single template for new content.
- Lower risk of layout regressions.
- Consistent look for posts and cases.
Learnings
- Less flexibility, more speed.
- Components help both dev and editing.
- Meta fields keep content disciplined.